You walk down Sevilla’s historical district in the middle of February and wander through its streets. “Hay que venir… en ferias” / “One should come…during the fairs” reads the slogan on one of the floating hearts by El Rey de la Ruina. The calle Feria, long and straight, was one of the spaces sought after by painters and artisans given its proximity to the market that keeps on meeting on that street since the Middle Ages (Morales y Quiles, Sevilla y Corte, 2010: 202).
G. E. Shankel observes that during the Middle Ages slogans were used “as passwords to insure proper recognition of individuals at night or in the confusion of battle” (quoted in Denton, 1980: 11). But slogans may also be used as routes of intensities plucked by oracles embedded on floating hearts marking the streets: a reminder to travelers: “Con poco nos basta” / “We don’t need much.”